Write a guest post about Edinburgh: As part of long term developments to our website, we would like to forge a closer, strategic working relationship with businesses and tourism organisations in the Edinburgh / Scotland travel and tourism niche (in the widest possible sense).
Part of this initiative is to encourage authoritative content through expert guest posts about Edinburgh.
Advantages for businesses contributing guest posts about Edinburgh:
Sharing your passion for Edinburgh through guest posts offers a unique opportunity to connect with a thriving travel community.
By contributing your insights, local knowledge, and personal experiences to platforms like Truly Edinburgh, you can showcase your expertise, build your online presence
- Enhanced Credibility: Establish your organisation as an authority in Edinburgh/Scotland tourism.
- Improved SEO: Gain valuable backlinks to your website, driving organic traffic.
- Boosted Visibility: Reach Truly Edinburgh’s travel-focused audience, expanding beyond your own customer base.
- Increased Website Traffic: Attract referral traffic from interested readers.
- Strengthened Expertise: Position yourself as a thought leader and build trust.
- Networking Opportunities: Connect with industry professionals and potential partners.
- Targeted Visitor Reach: Effectively reach potential visitors within the Edinburgh/Scotland tourism sector.
In essence: Guest posting on Truly Edinburgh is a powerful marketing tool for increasing visibility, reputation, and website traffic within the Edinburgh/Scotland tourism market.
What types of content does Truly Edinburgh accept?
We typically invite businesses and individuals with the relevant expertise to contribute guest posts about Edinburgh. However, if you would like to submit a pitch to us, please review the guidelines below or get in touch to discuss.
Guest contributions could include Edinburgh related feature articles and spotlight features.
The content must be entirely original and created exclusively for Truly Edinburgh and not published anywhere, including your own website or social media accounts.
Each post received will be checked for plagiarism using Copyscape, a programme which looks for duplicate content.
We love content that is original, engaging and provides helpful and authoritative information for visitors to Edinburgh and those who would just like to know more.
Feature Articles
Our minimum post length for feature Articles is 1,000 words. However, posts between 1,500 and 2,000 words are acceptable. Long form content performs well.
For anything outwith this range, please discuss it with us first.
For feature writers please first make sure that the topic has not already been covered.
Please read the following writing style information.
Spotlight Features
Spotlight features are shorter in length, ideally around 250 words, and designed to generate increased awareness and interest in local businesses.
It’s likely that several Spotlight Features will be combined on one page which would focus on a particular type of business.
There are a few suggestions below.
● Day trips from Edinburgh
What will visitors travelling to a destination outside Edinburgh do and see and how would they get there? (Would work as a feature and a spotlight post).
Independent Tour Operators:
Walking tours, historical tours, food tours, whisky tours.
Restaurants & Cafes:
Especially those with unique culinary offerings or a strong local focus.
Pubs & Bars:
Traditional pubs, whisky bars, cocktail bars with a distinct atmosphere.
● Hotels & Accommodations:
Boutique hotels, guesthouses, unique lodging experiences.
● Tourist Attractions:
Museums, galleries, historical sites, gardens.
● Entertainment Venues:
Theatres, music venues, comedy clubs.
● Retail & Shopping:
Independent shops & boutiques:selling local crafts, Scottish products, unique gifts. Also speciality food and drink shops.
● Art Galleries & Studios:
Showcasing local artists and crafts.
Truly Edinburgh writing style
Posts must reflect Truly Edinburgh’s writing style/tone
Truly Edinburgh employs a writing style characterised by:
- Authoritativeness: The content draws upon credible sources and Neil Gunn’s first- hand experience, and reflects a deep understanding of Edinburgh’s history, culture, and travel scene. This instils confidence in readers seeking reliable information.
- Trustworthiness: The website prioritises accuracy and avoids sensationalism or unsubstantiated claims. This approach fosters trust in the information presented.
- Research-Driven: Articles are demonstrably well-researched, incorporating historical facts, expert opinions, and up-to-date information. Additional sources of information are often included.
- Fresh Perspective: Truly Edinburgh goes beyond the typical “travel brochure” approach. It actively avoids overused travel cliches and strives to present unique and interesting angles on familiar and less well-known destinations.
- Through this combination of elements, Truly Edinburgh aims to provide an authoritative and trustworthy resource for visitors and locals seeking a deeper understanding of Edinburgh and beyond.
In-Article Links
One link to a third-party authoritative source, particularly a primary source is encouraged. A link to the businesses Home Page or other appropriate page can also be included
Truly Edinburgh may add internal links to other posts on the website if they provide more information for the reader.
Title and sub titles
Please suggest an SEO optimised URL/H1 title along with an appropriate SEO title.
- Also, where appropriate, include H2, H3, and H4 SEO headings to organise the content.
- Keep paragraphs short: No more than 3-4 sentences.
Images
Please include one image for Spotlight posts and two or three for Feature articles Images should be in landscape format
Social media
Truly Edinburgh will promote the posts on LinkedIn and Facebook and would encourage businesses to promote the collaboration on their social media accounts and include a dofollow link to the Truly Edinburgh page.
Before you pitch your idea, read through the content on Truly Edinburgh. The site index is a good place to start.
- Find out more About Truly Edinburgh
- Send your pitch to admin@ngwritingservices.co.uk